Robert Pearlstein is a senior business development executive and innovation expert with a 20-year record of building and executing successful go-to-market strategies for start-ups and emerging technology companies. Crossing the technology ‘valley of death’, the phase between research and successful commercialization, is not an easy feat. companies require unique business development skills and proven methodologies to make their early offerings and ventures successful. You will learn how to avoid common obstacles and capitalize on opportunities in new markets Previously Robert was Head of Global Business Development for the SRI (Stanford Research Institute); for more than 70 years, SRI has led the discovery and design of ground-breaking products, technologies, and industries –from Siri and online banking to medical ultrasound, cancer treatments, and much more. Using real-life stories along with tales of his own business experience, Robert S. Pearlstein fleshes out important ideas from innovation and business development that are not found in other guides to business expansion.